John Madere Photography

Massimo Vignelli – A Short Documentary

For the past several years, I’ve been aware of the growing importance of moving images on the web as opposed to the traditional use of still photographs in print. That trend, along with a natural desire to broaden my creative abilities has led me to shoot some short films.

Technological advances now allow a few still cameras to take extremely high quality HD videos without the complexities of motion picture film cameras. At the same time, portable devices like the iPad are greatly increasing the importance of moving images.

Shortly after the publication of my Portraits of Design piece, I decided to explore the lives of some of the same noted designers by creating a few short documentaries.

My first effort at this is a seven minute documentary about Massimo Vignelli. It was filmed at Massimo and Lella Vignelli’s Manhattan design studio over the course of two days this summer.

With the help of a talented editor Aaron Wolfe, the film has turned into something of which I’m very proud. Massimo has told me that it is the best film that he has ever had done on him. The timing is also fortuitous as the opening of The Vignelli Center for Design Studies at the Rochester Institute of Technology opens today, September 16th.

Published by John on September 7, 2010

9 Comments »

  1. Very nice!

    Comment by Brian Jarvis — September 13, 2010 @ 7:55 pm

  2. I’ve had the pleasure to meet him twice and hear him speak multiple times. You did a lovely job of capturing his essence and passion.

    Comment by Carol Neiger — September 17, 2010 @ 10:33 am

  3. inspiring!

    Comment by therese spina — September 17, 2010 @ 10:39 am

  4. beautiful work!

    Comment by steven — September 17, 2010 @ 10:40 am

  5. Love this. The highlight, if I can pick one, is the brief moment where you capture the man still, while hearing him say the three things. To see him sketch on that white A4 on a black table… simply beautiful. Well done.

    Comment by Rakesh Rachamalla — September 19, 2010 @ 4:38 am

  6. He’s one of the greatest and most inspiring!
    one of my favourite quotes: http://www.fahedsabbagh.com/2010/03/poster.html

    Comment by Fahed Sabbagh — September 20, 2010 @ 6:14 pm

  7. Thanks for sharing and producing this, quite interesting. Would love to visit his library sometime.

    Comment by Robert Starsi — October 6, 2010 @ 9:03 am

  8. Love your work, the colour in this film is so bright and clean…
    Have a look of my friend’s documentary. It’s good work as well. http://www.youtube.com/watch?v=QeRjpGIPqok

    Comment by Jessica Huang — October 8, 2010 @ 3:33 am

  9. Bee-u-ti-full! Very impressive, both the man AND the video! “…when the opportunity comes, you already know how to face that situation, you know what to ask, & your answer comes quite natural”–wonderful quote I’m using in mazes, labyrinths, AND life!

    Comment by Kristin Orr — October 28, 2010 @ 5:25 am

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